Retail Media, Artificial Intelligence, and Loyalty: How to Get the Most Out of Your Marketing Spending

 

In "Attention! ", our analysts provided responses to pressing inquiries regarding the future of e-commerce, retail media, and artificial intelligence. Take Advantage of the Retail Media Chance." The following are their suggestions for boosting your retail marketing campaigns.

How are retail media campaigns affected by artificial intelligence and machine learning?

Senior Director of Marketing, Retail, and Technology Briefings Jeremy Goldman: Retail media is benefiting greatly from the increasing effectiveness of AI- and programmatic-based advertising. However, it is essential to keep in mind that search ads, non-retail media ads, and social media ads all tend to increase AI effectiveness.

How can retailers manage all of the required endpoints (such as out-of-home, digital video, display, audio, and print) on their own?

Goldman said, I would agree that they can't do it all alone. The big retailers are currently debating whether or not they should outsource more, and how can they use a single main campaign to generate assets for a number of different channels simultaneously?

I think all of us have seen this: It is extremely challenging to run a particular type of creative in one channel versus another or in one geographic market versus another. Therefore, in a certain sense, it comes down to ensuring that your actions are extremely strategic and accepting the fact that, "Listen, we’re going to overleveraged in one area, and as a result, we can’t do that great activation on Pinterest that we’ve always wanted to do."