Native support has been made available for the WhatsApp messaging channel in general by Braze, a customer engagement platform that manages interactions between brands and consumers.
Marketers will be able to create, curate, and send WhatsApp campaigns directly from the Braze platform with this direct integration with WhatsApp, which had over 2 billion active users as of 2022. These campaigns will strengthen customer relationships with context-rich conversational messages that can drive higher conversion rates.
Kevin Wang, Chief Product Officer of Braze, stated, "Now more than ever, marketers must create more personalised and relevant customer experiences across multiple channels that deliver value, build retention, and maximise loyalty over the long term."
“To learn more about a product or service, today's customers continue to gravitate toward WhatsApp. As purchasers depend on the channel more to connect with brands, advertisers genuinely must embrace this informing upset and make the most of this arising showcasing field to convey more extravagant conversational encounters to clients. We are pleased to offer the complete WhatsApp Business integration, as many From brands may find that incorporating WhatsApp into a customer engagement strategy across channels is essential for driving business results throughout the customer lifecycle.
Braze reduces reliance on point solutions and redundant intermediary technologies by enabling brands to launch automated WhatsApp campaigns on a large scale and to seamlessly integrate WhatsApp into their cross-channel marketing mix. WhatsApp messages can also be highly personalised and targeted by brands to reach the right customer at the right time with the right message. Brands can utilise Braze to arrange portable informing at each phase of the client lifecycle - from enactment to adaptation to maintenance use cases.
The following was stated by Emma Ferran, Head of Retention at the online personal shopping service Lookiero: It's simple to send WhatsApp campaigns using Braze, and we're already seeing impressive results.
We wanted to see if including WhatsApp in our channel mix could help us regain lost customers. Compared to our current win back campaigns on other channels, our initial WhatsApp refund campaign saw a 28% increase. We can't wait to use Braze to test and improve our WhatsApp strategy.
Businesses can use the WhatsApp Business Integration in Braze to:
1.The WhatsApp Business Integration in Braze allows businesses to:
With native channel support, marketers can quickly set up their WhatsApp Business account by using the Braze platform's sign-up flow, which makes the process easier. The official business solutions provider of Braze, brands can then manage the channel directly and
quickly create and launch campaigns using our user-friendly WhatsApp message composer. With Braze, brands apply rich usefulness to make complex, intuitive missions utilising pictures, fast answer fastens, and suggestions to take action, which can expand commitment and drive transformations. They can also use in-dashboard reporting for sends, deliveries, failures, and reads to respond to channel performance trends and improve individual campaign performance in real time.
2.Through two-way conversations, you can strengthen your connections with customers:
Brands can easily create and visualise two-way WhatsApp conversations, create reply messages, and segment users into distinct journeys based on their behaviors, preferences, and real-time cross-channel interactions with Braze Canvas Flow. Furthermore, approaching message handling works with the conversational experience by permitting brands to answer their clients' messages, gather and affirm memberships, withdraws, and answer fast answer decisions.
3.Marketing spend optimization and integration of marketing technology:
Marketers can eliminate the need for point solutions and redundant intermediary technologies by connecting directly to WhatsApp through Braze. Marketers could also save money on overhead costs by including WhatsApp in their strategy for cross-channel customer engagement. First, marketers can take advantage of WhatsApp and Braze Audience Sync to eliminate paid media waste by immediately removing paid social ads when a customer converts on WhatsApp, the mobile app. Second, marketers can take advantage of WhatsApp's native channel support to gain access to an additional proprietary marketing channel. email, the web, or any other digital medium.
"With regards to promoting messages on WhatsApp, the key is to make a significant informing experience that spotlights on the collaborations that make the biggest difference to your clients.
"By involving WhatsApp as their essential informing channel, brands can sustain further associations with their clients. Braze gives you the industry knowledge and strategic direction you need to confidently advance in this sector. Brands can refine their WhatsApp growth strategy because of its speed to market, extensive experience, and measurable results. business and adhere to Meta's recommended methods."
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